Setting the compass before the journey with the intent of defining goals into a clear, creative direction.

For Arcane Gallery, I defined the audience as visually curious users who value atmosphere, intrigue, refinement, meaning over trend, with a slight interest in the occult and odd. The goal wasn’t to maximize conversion at all costs, but to create trust through taste and clarity.

Mood, references, and visual language that translate abstract ideas into a coherent vision.

Using Figma, I set a creative direction inspired by exhibition catalogues and modern museums: bold but quiet typography, use of negative space, and a palette that frames the work without competing with it.

Key sections, layout systems, typography, and components, all clean, usable, and brand-aligned.

The layout favors rhythm and pacing over density. Grids are simple, margins are generous, and each page encourages users to slow down, scroll deliberately, and sit with the work rather than rush toward checkout.

Responsive, accessible implementation that brings the final experience to life.

I built the site with a clean, component-based architecture using Next.js and Tailwind, integrating Stripe for a straightforward checkout while keeping the interface visually unobtrusive and consistent.

Ship, measure, and refine, making improvements based on practicality and feedback.

After launch, attention moved toward refinement: improving spacing, smoothing interactions, and maintaining a cohesive experience across devices.